AKAM Digital Society ASSIGNMENTS: Case Study 2023 : Return to Physical Stores Technologies (Sample Questions)

Case Study The return of the physical retail store

Sample Identify Case Study Questions

Describe Questions Case Study Questions

Describe how augmented reality mirror can used by retail stores . (4 mks)
Describe TWO benefits of using smart shelves. 4mks
Describe how RFID works as used in retail stores. 4mks
Describe TWO benefits of using a Stock inventory system. 4mks
Describe how RFID is integrated with a stock management system in a supermarket. 4mks
“MCA Sports is considering using digital technologies in their physical stores to enhance the customer experience and future-proof their business.” Describe ONE technology that will enhance customer experience in the MCA store. (4 mks)

Explain Questions Case Study Questions

"New in-store technologies will integrate with the existing radio frequency identification (RFID)stock management system". Explain TWO reasons why this is important. (4 mks)
"Collection of increased quantities of data about customer behaviours and stock inventory will lead to an enhanced customer experience" while using some of these technologies. Explain THREE concerns of increased collection of data about customer behaviour. (6mks)
"Collection of increased quantities of customer data will meet the data protection requirements for the company." Explain THREE concerns of collecting customer data. (6mks)
Explain possible solutions if these in-store-technologies are too complicated to Use for the average consumer? (6mks)
Explain THREE benefits of RFID to the shop owners/managers? (6mks)

To What Extent / Discuss/ Evaluate Case Study Questions

"Madeleine anticipates that, once customers are in the flagship store, these technologies will lead to an increase in sales". (lines 50-51)

To what extent will the introduction of these technologies impact the retail stores? (8 mks)

"Customer service robots will be able to provide an equivalent or better level of service than the customers are already receiving"

To what extent do you agree with the statement above?(8 mks)

“There has been a significant increase in the number of customers who shop online.”

Evaluate the impact of online shopping technologies in comparison to an in-person retail store technologies.

(The 12 mks responses for the questions below MUST be supported extensively with FACTUAL evidences from your independent research)

Your response to next must include evidence of independent research linked to the The return of the physical retail store

"Loic is concerned that the four new technologies will lead to the collection of more personal data from customers ( Lines 55)

Evaluate the common concerns of introducing these new technologies

(12 mks)

"The return of the physical stores technologies are NOT beneficial to retail stores in developing countries."

To what extent do you agree or disagree with the above statement? (12 mks)

"Some retailers think that upgrading their physical stores is a better way of creating an engaging experience so that their customers can be immersed in their brand culture".

To what extent do you agree with this statement? 8mks