CASE study assignment Tuesday 1 April

Online Stores View the Marks and Spencers

http://www.marksandspencer.com/gp/node/n/42966030/026-2737318-3944440?ie=UTF8&mnSBrand=core
and Tesco’s Online stores http://www.tesco.com/
Questions:
a) Describe all of the features of the sites that you have looked into.

b) Outline the policy statements included on these sites?

Marks and Spencer policy statement Terms and conditions Outlines:
Ownership of rights , Accuracy of content Damage to your computer Password/account security, Availability Ordering errors, Delivery charges Acknowledgment and acceptance of your order, Delays Cancellation right, Substitution Restrictions on purchase ,Gift list gift messages and gift wrapping, Technology guarantee Links to other websites, Exclusions of liability,


i) Describe the hardware and software that would be required to set up an online store.

ii) You are a website designer – write a proposal to La Vianda for a website design so that customers could order online – describing the features that you would include and what hardware would be required to run this site.

iii) Describe how you would make online ordering secure and describe the payment methods that you would offer.

iv) You are the Marketing Manager – brainstorm with your team, how you would launch the opening of the new website and encourage existing loyal customers to use it? Global customers to be aware of it? And to encourage local residents who are not customers to use it.