https://ekrisnawan.wikispaces.com/file/view/Case%20Study%202013.pdf/386374376/Case%20Study%202013.pdf
Using the case study above and your further extended research on the Taxi systems, answer the following questions individually and posted your work in managebac;
- Describe TWO main social and ethical issues that can arise from using behavioral marketing software by the Red Dragon Taxi Company. (4 mks)
- Explain TWO situations where Business intelligence software can be used by the Taxi Company. (6 mks)
3. "The management of Red Dragon Taxi Company has announced that CCTV equipment will be installed to monitor the activities in the taxi in the interests of driver and customer safety. GPS and GPRS will also provide the location of the vehicles. However, this raises concerns from the drivers about employee monitoring. Different monitoring systems are being investigated. "
The extract above is from line 116
a) Red Dragon company may be considering to move to 4G technology instead of GPRS. What is the impact of this move to the Company? (6 mks)
b) "Different monitoring systems are being investigated". Give evidence from research of measures that can be put in place to address the concerns of drivers in having monitoring technologies in the taxis. (10 mks)
4. UBER is a world wide transportation system; Evaluate the impact of using UBER to the different stakeholders. (Support with real evidence from research) (10 mks)
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