Using the links below as resources, describe how web searching works. Useful links:
http://www.xseo.com/making-sense-of-search-engines.htm
http://searchenginewatch.com/webmasters/article.php/2168031
http://computer.howstuffworks.com/search-engine.htm
http://www.learnthenet.com/english/animate/search.html
Answer the following questions and submit your work at the end of the lesson for grading: Note that sources used in this work should be cited, and attempt the tasks individually.
1. Write a list of the most commonly used search engines.
2. What is meant by page ranking ?
3. How does Google rank its search results?
4. Define White Hats and Black Hats SEO (Search engine optimizers).
5. How can you improve your page ranking?
6. What is search engine ‘spamming’?
7. Why do different search engines come up with different results?
8. Explain ‘cloaking’?
9. The English language is for sale! Have you noticed that when you search your first page begins with a sponsored listing. People pay for keywords. Visit the site http://www.overture.com/ and watch the demo if it is possible. View Advertisers Max bids and look at the results. Describe how the advertiser will pay Overture for this service.
10. Read the article BBC News ‘Cheating’ the search engines, 05/04/07 and describe in your own words how search engines were tricked.
11. With the ever increase of Internet content being multimedia e.g. images, video clips and podcasts – how can these be searched for? Describe how
a) podcasts may use transcription,
b) images use segmentation mapping,
c) how Marvel is used to help search for videos
d) how tagging is being used by individuals.
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